“Puttin’ on the Ritz”

by Kathleen Janson on April 20, 2012

A Ritz Carlton may seem an unlikely venue for hackers and mobile application developers and designers, but that’s exactly what’s happening today at MoDevUX, Washington, D.C. This mighty band of like-minded techies at the edge of the mobile frontier are all gathered at the Ritz Carlton, Tyson’s Corner, in McLean, Va. to check out the latest in UX design methods.

One of the most innovative new offerings being demonstrated is Hook Mobile‘s invitation Application Growth Engine. Imagine being in a game or other app on your smartphone, and in one tap, you can see what kinds of devices the friends in your address book have, if they have the game or app you’re playing, and invite them to join in. It’s great for users, and the beauty is, it creates  market share for the app developer.

Tomorrow, conference attendees will be heading into Washington, D.C. to the Hackathon at Living Social.

Lots to see and learn. Track it at #MoDevUX

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Janson Group Welcomes New Client Hook Mobile

by Kathleen Janson on April 4, 2012

We’re thrilled to join forces with our new client, Hook Mobile. The Vienna, Va.-based company is a pioneer in providing application program interfaces (APIs) for developers, allowing them to push the social media experience to the mobile community.

The company is now focused on a soon to be announced invitation engine that can drive mobile app conversions and downloads using a robust cloud solution through a simple software development kit (SDK).

Hook Mobile is a portfolio company of IDG-Accel, Amplifier Ventures, ACTA Capital, and 500Startups.

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OC Media in Harmony Supporting CHOC Follies XV Benefitting CHOC Children’s Hospital – Update

March 24, 2012

CHOC Follies XV Pre-Show Media Coverage – Update Now celebrating it’s 15th year, the CHOC Follies unites Orange County, Calif. business and community leaders who perform each year in an original musical that has netted nearly $6 million for CHOC Children’s Hospital.

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Is Klout a Crock?

March 23, 2012

The Rise of Digital Influence View more documents from Altimeter Group Network on SlideShare In his recent study, “The Rise of Digital Influence – a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence,” Altimeter Group Principal Analyst Brian Solis warns brands not to rely on scores without understanding how [...]

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