On Thursday, April 14, 2011, the Alzheimerâ€™s Association turned the notion of a traditional fundraiser on itâ€™s ear by rocking one of OCâ€™s most unique and well-organized events to-date â€” all to raise awareness of Alzheimerâ€™s disease, the fourth largest cause of death in the county.
An estimated 3,500 people, largely informed through social media fueled by the food trucks and food bloggers, descended upon Central Park West in Irvine to enjoy the delectable treats of 19 of SoCalâ€™s most sought after gourmet food trucks.
As a result of the event and promotion, the chapter has added an additional 220 families who have a connection to Alzheimerâ€™s and want to know more about the programs and services available, 79 people enrolled to become Alzheimerâ€™s activists, and 145 registered to participate in one of the upcoming Walks to End Alzheimerâ€™s.
Big thanks to Patrician Company, and Cluster Truck Events for donating their amazing talents to make the event such a huge success. Check outÂ some of the reviews by Saturday Night Foodies and Dine & Devour, or read the press release.